Over the past 15 years, I have had the opportunity to develop and execute integrated communication programs for brands like Crest, S.Pellegrino, Hershey's and more. By combining elements of public relations, event planning and social media, these programs accomplished brand goals and objectives by effectively engaging targeted audiences.
I understand that creating a positive brand halo requires a constant churn of fresh and creative content to capture the attention of media, customers and online influencers. This content needs to not only stand out from the mountains of information being communicated on a daily basis but also be clever enough to keep interest levels high through each news cycle. Because the fact is, clever content never goes out of style.
