Member Event: How To Connect, Engage And Expand Your Donor Pool With LinkedIn

Description

During this webinar, we will walk you step-by-step through actionable ways to improve your LinkedIn personal and nonprofit profile page. Then we’ll review how to use LinkedIn to discover and connect with and engage your community. We’ll show you how to use LinkedIn events to promote your online or face to face workshops or fundraisers and how to create the best types of LinkedIn posts that increase awareness and build an engaged following of supporters and fans. More importantly, we will show you how to build relationships with sponsors and institutions.

You will leave with lots of ideas and tactical action steps for using LinkedIn to expand your donor pool in your next online fundraising campaign.

During This Nonprofit Webinar You Will Learn:

About LinkedIn and Why LinkedIn?

STEP 1:
How to create a personal LinkedIn profile that will stop supporters in their tracks.
How to find supporters who already love your cause.
How to engage your donor network.

STEP 2:
How to elevate awareness of your nonprofit with a branded LinkedIn Page.
Review successful examples of small and medium-size nonprofits who use LinkedIn.
How to define your page strategy objectives.

STEP 3:
How to stay top of mind with your supporters and share stories that will inspire and delight your donors.
How to create posts that maximize organic reach.
How to incorporate video.
How to create “document” posts.
How to use hashtags on LinkedIn.
How to create LinkedIn Events.
Posting Best Practices.

STEP 4:
How to use LinkedIn to build fundraising relationships.
Smarter outreach
Create new connections
Build personalized connections
Leverage board relationships

If you think of LinkedIn solely as a recruiting platform and never considered the value of networking and utilizing the platform to capture corporate sponsors, then your nonprofit is missing out!

There are many ways nonprofits can utilize LinkedIn. First, LinkedIn provides both marketing and networking opportunities. Second, nonprofits can find corporate sponsors, attract major donors, share knowledge, and even recruit. However, the first step is to build out your personal profile which is the initial place to start generating awareness for your organization. In fact, if you don’t already have a personal profile created, it’ll be highly beneficial to get started prior to this seminar.

The second step is to get your organization’s employees, volunteers, and board members on LinkedIn. As they build their networks, you can unlock relationships that will lead to secure funding for your organization.

Join your presenter, Angela Pitter, a Digital Marketing Strategist who has personally assisted numerous small and medium-size nonprofits with their fundraising campaigns using LinkedIn. Angela always says, "your network = your net worth," and with this session, you will learn how to put your network to work on your fundraising efforts using LinkedIn!